SCULTO breaks with the traditional format and offers participants and visitors a cultural experience through the exhibition of contemporary sculpture. The main location for the first edition will be the San Blas Market in Abastos Square (1930) located in the Historic Centre of Logroño. Its architecture, the work of Logroño-born Fermín Álamo, and its location at the very heart of the city make it a unique space for Art shared with the market of natural produce from the orchards of Logroño-La Rioja.
The Würth La Rioja Museum opened on 7th September 2007 on the El Sequero industrial estate and its location is actually one of the aspects which defines its identity.
Since the 1990s, the Würth Group has opened exhibition spaces in some of its European locations with a clear aim: to bring culture and business into the same space.
SCULTO breaks with the traditional format and offers participants and visitors a cultural experience through the exhibition of contemporary sculpture.
The main aspect of the identity of the Würth Museums, and therefore the Würth La Rioja Museum, is their location in industrial spaces. This idea is easy to understand if we consider the interest in work psychology of Prof. Dr. h. c. mult. Reinhold Würth, who, during his career as a businessman, has looked for mechanisms to improve the working conditions of his employees and their attitude towards work. Among the different formulas which Reinhold Würth has promoted there is one which plays a decisive role in the social promotion of his company: the initiative to create spaces dedicated to culture in the industrial areas of the company. From an architectonic perspective, the areas of cultural activity in the Würth buildings should interconnect in the best possible way with the work spaces.
Auditoriums, concert halls, libraries and exhibition spaces co-exist with the work spaces. The objective is clear and Prof. Reinhold Würth has talked about it on different occasions: art in work spaces improves the quality of life of the company’s employees. By opening the collection to the public and free of charge through the museums and galleries belonging to the group, the whole society has the chance to benefit from the content of the art collection.